Your Family-Owned Community Market
Pierce’s tradition of quality, service and value started in 1924 with our founders William and Anna Pierce and a small store on Walnut Street in Downtown Baraboo. Since then we have grown to meet the needs of our customers with locations in East and West Baraboo, Muscoda and our newest addition—the Northside store in Madison. Rich in family heritage, our stores have always remained family owned and are now operated by Dave and Angie Pierce, descendants of the original founders.